Travel 2021 overview

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Travel 2021 overview

In our latest report, we explore the UK travel landscape in search across holidays, flights and insurance.

The travel industry endured a tough time during the pandemic in 2020, and 2021 remained a challenging time with complex rules and restrictions stifling demand.

This report looks at some of the key trends in search behaviour as well as what the SERPs can tell us about customer concerns at this time.

Download the report to discover:

  • Search trends over time across holidays, flights and insurance
  • The most searched terms
  • What did we ask about the most searched ‘Holiday, Travel and Insurance’ terms?
  • The SERP Landscape for the most searched terms
  • The top performers across each category

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