Travel preparing to bounce back after easing of restrictions


In our latest report, we explore the UK travel landscape in search across holidays, flights and insurance.

The travel industry has endured a tough time during the pandemic, and Q3 2021 remained a challenging time with complex rules and restrictions stifling demand.

This report looks at some of the key trends in search behaviour as well as what the SERPs can tell us about customer concerns at this time.

With the prospect of travel picking up after the scrapping of the UK traffic light system, there’s much for travel sites to learn from this report, as they look to benefit from increased search demand.

Download the report to discover:

  • Search trends over time across holidays, flights and insurance
  • The most searched terms
  • What did we ask about the most searched ‘Holiday, Travel and Insurance’ terms?
  • The SERP Landscape for the most searched terms
  • The top performers across each category

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