UK Fashion Retailers Growth Report 2019


In 2018, the UK online apparel market accounted for 24% of all clothing sales. That’s £11.6bn out of £48.1bn total clothing sales.

In such a large market, online sales are hugely impacted by the power of the brand. With news of the High Street dying this report shows that the demand for fashion labels certainly isn’t.

Using Pi search intelligence, we’ve analysed 972 fashion retailers online in the UK, and their brand searches over the last three and half years, to see the growth trends within the market.

This report shows the fashion retailers which are most searched on Google UK, and which categories are growing or declining.

Digital Embracers vs Deniers
It’s no surprise that the fashion retailers that have transformed to be digital facing are doing well, and the old dinosaurs on the high street who have denied change, are not.

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