UK Fashion Retailers Growth Report 2019

The most searched fashion retailers and fashion brands in the UK

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UK fashion retailers growth report 2019

In 2018, the UK online apparel market accounted for 24% of all clothing sales. That’s £11.6bn out of £48.1bn total clothing sales.

In such a large market, online sales are hugely impacted by the power of the brand. With news of the High Street dying this report shows that the demand for fashion labels certainly isn’t.

Using Pi search intelligence, we’ve analysed 972 fashion retailers online in the UK, and their brand searches over the last three and half years, to see the growth trends within the market.

This report shows the fashion retailers which are most searched on Google UK, and which categories are growing or declining.

Digital Embracers vs Deniers
It’s no surprise that the fashion retailers that have transformed to be digital facing are doing well, and the old dinosaurs on the high street who have denied change, are not.

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UK Fashion retailers growth report

In this fashion retailers and brands report you’ll discover:

  • The top 12 leading UK fashion retailers online from a total of 972 brands and outlets
  • Next was the most searched fashion brand between May 2018 – April 2019
  • PrettyLittleThing has grown by 238% when comparing searches between May 2015 – April 2016 and May 2018 – April 2019
  • ‘Fast fashion’ is declining by 4.5% overall, but conversely some of the biggest growth stories (Oh Polly, Nasty Gal, Boohoo and PrettyLittleThing) come from this category

All of the data featured in this fashion retailers report is taken from Pi Market Intelligence.

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