Market and industry analysis reports

View our market analysis reports to discover emerging trends, and the most valuable online markets.

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Explore any sector with Pi’s market analysis reports

Download our free market analysis reports below, and explore how search can reveal the behaviours of billions of consumers globally.


What data features in our market and industry analysis reports?

Share of voice explained

Share of voice insight fuels our market and industry analysis reports. We capture every returning site in Google, for every search term analysed.

One search alone can return billions of sites. The term ‘Dresses’, for example, returns 4bn.

When we assess a brand’s appearance across thousands of these searches, it’s a big indication of their performance and opportunity.

Organic Value Score explained

Organic Value Score also fuels our market and industry analysis reports. We created OVS to give a better indication of a search terms’ ability to convert.

OVS takes all forms of market data into account beyond just search volume, when determining the value of a search.

This means we’re able to show a brand their most commercially lucrative categories and trends, to inform their future strategy.