Black Friday: UK Search Landscape

 

2020 still remains the biggest year for online shopping during Black Friday, however, search volume has begun to rise since the end of the Pandemic and in 2023, we expect to see this continue in the UK.

For this Black Friday report, we conducted keyword research to create a benchmark dataset to be tracked on mobile to give an overview of the UK Black Friday search landscape

In this report, we explore…

  • The brands with the greatest share of search
  • How demand for Black Friday has changed and what we can expect to see in 2023
  • How the search landscape for Black Friday might be influenced by new and emerging SERP features

Download the full report for data and insights to help you build a successful Black Friday strategy.

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