Throughout this report, we explore how the pandemic has affected the travel industry in search.
Taking learnings from search insight – which shows unequivocally what your customers are thinking – is critical when preparing for any new developments.
It’s more important now than ever to keep an eye on the trajectory of search demand. Whether restrictions are lifted or reinstated, optimising for search will give you the edge over your competitors in time for when customers do begin to research and purchase again.
Throughout this travel trends report, we explore the extent to which the travel industry has been affected in search. Focusing on searchers’ growing desire to book getaways, we deep-dive into ‘Holiday’ searches.
In our travel trends report you’ll discover:
All of the data featured in this search demand report is taken from Pi Platform and Pi Market Intelligence.
A year in retail so far
How search demand has changed in 2020
What are the biggest growing eco trends?
Who is the Market Leader in your industry?