Uncover the Market Leaders in your industry
Showcasing the top performing brands across millions of consumer searches and competitors, our Market Leaderboards offer you a 360-degree view of the search landscape.
What data features in our Market Leaderboards and Reports?
Share of voice explained
Our share of voice measure has been created by data scientists to measure performance specifically on organic search.
Pi’s Share of Voice measures the commercial value of Search Terms within a category, using market trend data and the top 100 sites for each Search Term. This means we can determine which sites are deriving the most value from organic search.
Organic Value Score explained
Developed by data scientists, our proprietary Organic Value Score determines a search term’s commercial value and potential to convert.
When determining the value of a search term, OVS takes all forms of market data and conversion metrics into account (including search volume, cost-per-click, and competition in the market). This means we can accurately attribute value to search categories and determine the most commercially valuable categories and trends.