Black Friday: US Search Landscape


Black Friday, a beacon of consumer enthusiasm and retail prosperity, has witnessed huge changes in recent years, signifying shifting consumer behaviors.

For this Black Friday report, we conducted keyword research to create a benchmark dataset to be tracked on mobile to give an overview of the US Black Friday search landscape

In this report, we explore…

  • The brands with the greatest share of search
  • How demand for Black Friday has changed and what we can expect to see in 2023
  • How the search landscape for Black Friday might be influenced by new and emerging SERP features

Download the full report for data and insights to help you build a successful Black Friday strategy.

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