Christmas & Holiday Season: UK Search Landscape


Christmas, a hallmark of consumer enthusiasm, has experienced significant transformations in recent years due to changes in consumer behaviour. While 2021 was a landmark year for online shopping during the Christmas & holiday season, there were fluctuations in search volume following the pandemic.

This report presents an in-depth analysis of Christmas & holiday trends in the United Kingdom, drawing insights from Google search data.

In this report, we explore…

  • Which categories have the highest Share of Search?
  • What search terms have the highest search volume in the lead up to Christmas?
  • Who are the market leaders?
  • Which features dominate the SERPs?
  • What questions are searchers asking?
  • Predictions for future trends and changes

Download the full report for a comprehensive overview of the UK Christmas & holiday search landscape.

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