The best of Brighton SEO. Our CTO’s talk on SEO conflict and daily tracking

On Friday 12th September a collective of agencies, in-house marketing teams and business owners travelled to Brighton for the world famous BrightonSEO conference at the Brighton Dome.

Back by popular demand our very own CTO, Jon Earnshaw gave a fantastic talk at 11am in the Studio Theatre. Jon discussed the four different aspects of cannibalisation and how to spot it using our SEO platform Pi Datametrics:

1) Internal cannibalisation
2) Subdomain SEO Conflict
3) International SEO Conflict
4) Semantic Flux

Jon also discussed the importance of daily SEO tracking rather than weekly, as we know a lot can happen within 7 days.

A range of examples were used throughout the talk: Internal cannibalisation examples; Ryanair, Ebay and The Daily Mail, Subdomain SEO conflict examples; Ladbrokes and Oasis, International conflict example; Hotels in Michigan and Semantic flux examples; Currys, PC world, Smile and the Co-operative.

@jonearnshaw People keep telling me I missed a great presentation this morning :-( Have you shared your slides? #BrightonSEO

— Siobhan Harris (@SioHarris) September 12, 2014

After the half-hour talk of great insight and self-deprecating humour, Jon was swamped with questions about cannibalisation, semantic flux and the Pi SEO tools at the end.

We’re pleased to say that several people had Jon's talk as one of their highlights if not the best talk at Brighton SEO, here's what some of them tweeted on the day:

@jonearnshaw really great talk, thank you again for sharing. Some useful take aways and insight I will be using in the future!

— Lizzie (@Lizzie_Bath) September 12, 2014

@jonearnshaw Great talk this morning. Think my #BrightonSEO may have peaked early!

— Stephen Morris (@sfmorris) September 12, 2014

Impressed by @jonearnshaw presentation - great tips and fantastic sense of humour #BrightonSEO#wantmore#seo

— Kasia Bigda (@xszamankax) September 12, 2014

Watch the Brighton SEO 2014 talk on SEO conflict now

For those that didn’t get a chance to see Jon’s talk at Brighton SEO here is the video:

https://www.youtube.com/watch?v=T2EgajeZp40&feature=youtu.be&w=10&h=385

Sorry about the poor quality of the video, if you are unable to see the slides here’s the presentation deck from slide share:

http://www.slideshare.net/jonathanearnshaw/content-cannibalisation-a-week-in-search-is-a-very-long-time