The SERP landscape is constantly changing and evolving. Searches are presented with a range of SERP features - from images and videos, to answer cards, news stories and many more. Find out more about SERP Features below
Search engines constantly improve their SERP offering to become increasingly intelligent and in tune with users.
SERP stands for Search Engine Results Page. This results page consists of relevant website listings in response to the search. The content appearing in the SERP depends entirely on the kind of query searched, generating a different results page every time.
Depending on the search, several elements, or SERP features, will be displayed on the page. It’s not just a list of blue links anymore. Nowadays, Google and other search engines offer a range of features that create entire ecosystems, including answer cards, carousels, videos, images and social assets.
What are SERP features?
SERP features are non-traditional search results returned by Google; these SERP features usually expand the organic search results to include richer content and visuals.
What does SERP stand for in SEO?
SERP stands for Search Engine Results Page. SERPs are the pages you see after entering a search term into Google or any other search engine.
How do you rank higher in SERP?
There are several ways to rank higher, including creating content relevant to your target keywords, optimising your website, and building links to your pages.
Why should I track SERP features?
Having the ability to track all of these different features to see who is performing is imperative to understanding how they work and how best to optimise your content to perform here.
No two searches are the same, and knowing what SERP features Google serves for which types of searches gives you an edge over the competition.
How can I track the SERP features?
Pi allows you to track SERP Features across a number of tools.
Pi’s SERP Radar displays the percentage of queries that had certain SERP features present, while also showing how visible a site was within that feature. Discover how prevalent the SERP features are based on your data, and how your online asset performs within those SERP features. Through this analysis, you can understand what content you could be creating for your most valuable search terms.
Pi’s SERP Matrix vertically shows the top 20 results in a single term SERP over time. This tool is great for understanding how the intent around a search term has changed over time, and to discover exactly what SERP features are being served to your audience.
What SERP features can I track in Pi?
Using Pi Datametrics you can track the following SERP features for any search:
- Answer card
- App packs
- Classic link
- Knowledge panel
- People also ask
- Product listed ads
- Sports results
- Site links
- Text ads
- Twitter cards
- Top stories
- Video box
- Video link
- Video carousel
- Popular products