The search landscape is one that is constantly changing and evolving. Keeping on top of new developments in technology and search trend behaviour can give your company the edge over the competition.
Customer behaviour changes. Brands can learn a lot from how customers search, and the products and information they’re interested in.
Keeping up to date with search trends is vital. It can help you to serve customers more effectively and to stay ahead of your competition.
Whatever your industry, search trend data can enable you to dictate strategy and improve the cost efficiency of your digital efforts.
Search trends empower you to:
- Inform strategy – Identify which products and services consumers are actively searching for.
- Dictate tactics – Build a content strategy for publishing, planning and promoting, based on actual trend peaks and declines.
- Enable accurate forecasting and planning – Plan for YOY trends and know when to trigger or deactivate paid campaigns to improve cost efficiencies.
When new trends surface, consumers act fast. Digital teams, therefore, need to be as responsive to search trend behaviour and consumer taste as possible, to capitalise on demand.
The six main types of search trends:
- Sharp Peak
- Sharp decline