AI Overview Tracking Now Available in Pi Datametrics

03 Mar 2025|4 MIN READ

The world of search is evolving - fueled by advancements in artificial intelligence and changing search behavior. With over half of all searches beginning with informational queries it is more critical than ever for brands to be ‘in the conversation’ at the earliest possible point in the customer journey.

At Pi Datametrics, we’re excited to introduce AI Overview Tracking, empowering enterprise SEOs with the data they need to understand, track, and capitalize on AI-driven search results. Whether you’re monitoring your brand’s presence or assessing competitors, our new AIO tracking capability gives enterprise SEOs the tools they need to turn the shifting search landscape into their biggest opportunity yet.

Why Tracking AI Overviews is Essential for Enterprise SEOs

AI Overviews are reshaping how users engage with search results, making it critical for enterprise SEOs to track and optimize their content for AI-driven search experiences. Here’s why:

Maximize Visibility & Click-Through Rates – AI Overviews can link to up to six sources, providing an opportunities for users to click on your website as a featured source. Studies have also shown that AI Overviews can generate higher click through rates compared to traditional featured snippets in the same position.
Attract More Qualified Traffic – Users who engage with AI Overview content already have a high-level understanding of the topics they are searching, meaning they are more likely to be engaged and informed when they click through to your site. By securing a presence in AI Overviews, you can drive more relevant traffic and improve transactional conversions from search.
Mitigate the Impact of Zero-Click Searches – AI-generated summaries can lead to more zero-click searches, where users get answers directly from the search engine instead of clicking through to a website. Tracking and optimizing for AI Overviews ensures your content is still above the fold and ‘part of the conversation’.

AI Overview Feature Tracking in Pi Datametrics

AI Overview tracking is fully integrated into the Pi Datametrics platform, ensuring a seamless experience for our users. You can find AI Overview data across several key tools:

Feature Visibility Timeline: Visualize when and how AI Overviews appear in search term groups, over time.
Position Explorer Table: Discover which search terms trigger AI overviews and drive significant visibility.
SERP Feature Radar: Discover how prevalent AI Overviews are within search term groups or competitor sites.
Account Dashboards and Market Intelligence Reports: Enjoy a holistic view of your SEO performance with AI Overview visibility woven into performance metrics.

📷 Image: Charts showing the presence of AI Overview in the UK Banking industry, shown through Pi Datametrics’ Feature Explorer

AI Overview tracking capabilities are available across various tools, including Share of Voice Timeline, Position Explore Chart, and Competitor Discovery, where features are linked to positions and returning sites. For a deeper dive into how these features work together to provide seamless AI Overviews tracking in Pi Datametrics, check out our recent blog post.

Maximize Your AI Overview Visibility

For Current Customers

We’ve now switched over to AI Overview optimized data collection which means you’ll begin to see a noticeable increase in the presence and visibility of AI Overview results within your datasets. This will be particularly evident in searches tracked on Google Mobile, where AI-generated results are becoming increasingly prominent.

Not a Pi Datametrics Customer Yet?

If your current SEO platform isn’t tracking AI Overviews, you’re missing out on a critical competitive advantage. Book a demo today to see how Pi Datametrics can help you track, analyze, and optimize for AI-driven search experiences.