Visibility Index upgrade: Global search data with AI search impact

Competitor analysis that combines the power of global data with the finesse to reveal SERP feature and AI search impact

We've upgraded Visibility Indexes (VIs) to give you the might of a global dataset, combined with the finesse to focus on the details. Run analyses by country, category, and feature. If AI Search is your focus, compare the top performers for AI Overviews or any other search feature affecting your brand visibility and revenue.

We’ve significantly expanded both the data volume and the scope a Visibility Index can handle. We’ve also added new functionality to enable easy exploration and actionable insight creation — whether you're measuring AI Search impact or pinpointing the search features that drive inbound traffic and revenue.

Pure Search Engine Visibility Health

Pi’s Visibility Index aggregates your rankings at scale over time. Unlike Pi’s Organic Value score — which uses commercial and demand metrics to assess ranking value and opportunity — the VI is designed to reveal Search Engine visibility shifts, independent of demand fluctuations.

This makes VI data ideal for:

• Spotting algorithmic impacts
• Tracking competitor gains
• Monitoring changes due to content updates
• Measuring visibility changes following site structure adjustments

Analysis of Performance Over Time in Multiple Markets

If your business is international, Pi’s Visibility Indexes let you benchmark performance against both international and domestic competitors. You might outperform a local competitor across markets, but when you zoom into a specific country or category, the picture could change significantly.

Plotting Dynamically to Reveal Trends in International Performance

Once you’ve created your global Index, new filtering capabilities let you build cross-market analyses with ease.

Plotting the Impact of AI Overviews

AI Search—especially the emerging AI Overviews in Google—impacts specific groups or categories of terms. Creating Indexes on these features highlights which categories are most affected.

New Visibility Index = Quicker Insights

Here’s what we’ve added:

• Single Index across multi-market dashboard data
• Drilldowns by: Site, Workspace (category), Group (subcategory)
• Track how SERP features are impacting visibility for your specified sites and content
• Dynamic filters to select your Visibility Index's categories and subcategories
• Include or exclude search engines
• User annotations: Your own notes tied to time-specific performance events
• System annotations: Data editing events showing when and how tracked data was edited
• Pi annotations: Automatically tracked algorithm updates and SERP changes