Market Intelligence

Market Intelligence and share of market

Turn millions of lines of Market Intelligence into meaningful business insights.

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Online Market Intelligence

Pi Market Intelligence enables you to visualise commercial opportunity and potential, against the backdrop of your entire market landscape.

Unlike other solutions, Pi Market Intelligence showcases every single competitor for any consumer search you can think of – not just those already on your radar – giving you the most comprehensive pool of consumer insight on the market.

From content strategy to business-wide trading, inform the whole company with Market Intelligence performance, share of voice and profit-led trend insights.


Share of



Historical Market



Your global share of market

Know the size and scope of your market

Pi Market Intelligence benchmarks your performance against your entire competitive landscape.

Commercial value, competition quality and share of market, even by sub-category. Find the search intelligence that matters most to you, at the frequency you require.

Get the bigger picture

Pi Market intelligence share of market chart

Market intelligence and share of market affect every department

  • M&A team
  • Trading & Commerce team
  • Merchandising & Branding team
  • Content team
  • PR / Social team
  • Digital team
  • And beyond...

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Mattias - Digital Intelligence quote

Mattias Bergehed

Head of SEO, LeoVegas

"We give Pi Market Intelligence reports to the New Markets team, M&A, and the C-suite. It’s already dictated our business strategy and increased share of market."

M&A team | Gambling | B2C | Global

Laura Fowler


"As a result of Pi reports, we created a targeted landing page and less than an hour after publishing, it’s already bringing in massive amounts of traffic!"

Content team | Publishing | B2C | Global

Pi Datametrics search trend chart

Plan with confidence

Forecast with accuracy.

Using Market Intelligence, analyse search trends to help direct a wider strategy.

Realise the value of the entire market and identify the most valuable search categories to position for organically with Pi Market Intelligence.

Retrospectively see the impact your campaign had on demand, KPIs and performance.
Get your bespoke report

Pi Datametrics search trend chart

Know your potential

See where you are, where you could be and how to get there

We give you a framework for measuring search value and share of market to show the most lucrative opportunities.
Get a demo

Pi market intelligence - share of market

How can Market Intelligence work for you?

We work with a range of teams, across all different industries.

See how Pi Mi could work for you


Trade planning

The Ecommerce team at a major UK Retailer use Pi Market Intelligence within weekly executive level Trading reports, to inform Merchandising strategy.


New market opportunities

The Customer and Markets Insight team at a major Automotive dealership use Pi Market Intelligence to understand their market share, spot new opportunities and monitor competitors.

Pi Market intelligence - global search trend chart

Expand your global reach

Gauge intent in a market you’ve never stepped foot in

Assess new market opportunity and move forward as a business, using market intelligence trend data as your driving force.
Get a demo

Pi Market intelligence - global search trend chart

A bit more about MI….

What is market intelligence research?

Market Intelligence research refers to the process of collecting and analysing data at scale, to make more valuable business decisions. This data can come from your market, industry, competitors or customers, and can take many different forms; from share of voice to consumer behaviour trends.

Why do we need market intelligence?

Market intelligence enables you to get to grips with your audience’s core needs, to inform strategy in every department across the business – from Product to Merchandising. By revealing new opportunities, competitor strategy and consumer behaviour trends, you’ll know what to focus your strategy on, and when to activate it.

Grow your share of market. Grow your business.

Know your customer and future-proof every decision...

…With Pi Market Intelligence.

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Market Intelligence

Search market intelligence allows you to understand your current and target audience more effectively, informing strategy across all areas of the business.

Using new and historical data, market intelligence enables you to analyse your target markets in detail, to make decisions, and to track performance.

Market intelligence tools like Pi help you to collect and analyse the data you need to identify your position in the market, potential opportunities, and to focus your efforts where they will make the most impact.

Market intelligence can help in a number of ways:

  • Understand the size of your market. Historical data can help you to identify the size of the search market you’re targeting, from trends in search demand to the most popular search terms.
  • Identify new opportunities. Market intelligence data can help to identify areas for improvement, such as content sitting on page two, the market value, or new areas where you can gain greater search visibility.
  • Identify and learn from competitors. Search intelligence data allows you to identify which other sites are competing for your target search terms. This may be expected rivals, or new competitors you hadn’t previously been aware of. Using this knowledge you can analyse and find ways to outperform your rivals.
  • Inform strategy across every business department. Intelligence on market share and opportunities is valuable across all areas of the business, not just SEO teams. Detailed market intelligence can help everyone from PR and content to M&A teams.
  • Find opportunities in new markets. If you’re looking to expand into new search markets, perhaps internationally, market intelligence allows you to assess the opportunities in new markets.
  • Plan and track campaign performance. Data on search trends can help to direct strategy by identifying valuable search categories to target. You can also track to see the impact your campaigns had on search performance.