Turn millions of lines of Market Intelligence into meaningful business insights.
Unlike other solutions, Pi Market Intelligence showcases every single competitor for any consumer search you can think of – not just those already on your radar – giving you the most comprehensive pool of consumer insight on the market.
Pi Market Intelligence benchmarks your performance against your entire competitive landscape.
Commercial value, competition quality and share of market, even by sub-category. Find the search intelligence that matters most to you, at the frequency you require.
"We give Pi Market Intelligence reports to the New Markets team, M&A, and the C-suite. It’s already dictated our business strategy and increased share of market."
"As a result of Pi reports, we created a targeted landing page and less than an hour after publishing, it’s already bringing in massive amounts of traffic!"
Using Market Intelligence, analyse search trends to help direct a wider strategy.
Realise the value of the entire market and identify the most valuable search categories to position for organically with Pi Market Intelligence.
Retrospectively see the impact your campaign had on demand, KPIs and performance.
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We give you a framework for measuring search value and share of market to show the most lucrative opportunities.
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The Ecommerce team at a major UK Retailer use Pi Market Intelligence within weekly executive level Trading reports, to inform Merchandising strategy.
The Customer and Markets Insight team at a major Automotive dealership use Pi Market Intelligence to understand their market share, spot new opportunities and monitor competitors.
Assess new market opportunity and move forward as a business, using market intelligence trend data as your driving force.
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Market Intelligence research refers to the process of collecting and analysing data at scale, to make more valuable business decisions. This data can come from your market, industry, competitors or customers, and can take many different forms; from share of voice to consumer behaviour trends.
Market intelligence enables you to get to grips with your audience’s core needs, to inform strategy in every department across the business – from Product to Merchandising. By revealing new opportunities, competitor strategy and consumer behaviour trends, you’ll know what to focus your strategy on, and when to activate it.
…With Pi Market Intelligence.
Using new and historical data, market intelligence enables you to analyse your target markets in detail, to make decisions, and to track performance.
Market intelligence tools like Pi help you to collect and analyse the data you need to identify your position in the market, potential opportunities, and to focus your efforts where they will make the most impact.
Market intelligence can help in a number of ways: