The search landscape is one that is constantly changing and evolving. Keeping on top of new developments in technology and search trend behaviour can give your company the edge over the competition.
On Friday 30th October, we hosted a special ‘Work From Home’ episode, specifically focussed on Retail. Pi’s Head of Marketing, Sophie Moule discussed ‘A year in retail so far’ with guests Ian Jindal, and Roman Sadowski.
30 Oct 2020
There are several places to find search trends. For example, Google Trends and SEO tools like Pi Datametrics record data on keyword popularity over time.
Google Trends and SEO tools like Pi contain data on the most popular and fastest growing searches.
Trending searches are those keywords and search queries which are currently popular, or growing quickly.
Keeping up to date with search trends is vital. It can help you to serve customers more effectively, and to stay ahead of your competition.
Whatever your industry, search trend data can enable you to dictate strategy and improve the cost efficiency of your digital efforts.
Search trends empower you to:
Inform strategy: Identify which products and services consumers are actively searching for.
Dictate tactics: Build a content strategy for publishing, planning and promoting, based on actual trend peaks and declines.
Enable accurate forecasting and planning: Plan for YOY trends and know when to trigger or deactivate paid campaigns to improve cost effciencies.
When a new trend surfaces, consumers act fast. Digital teams, therefore, need to be as responsive to search trend behaviour and consumer taste as possible, to capitalize on demand.
The six main types of search trends: