Sportswear Intelligence

What’s included in the sportswear dashboard

Explore sportswear market leaders and industry performance across the UK and US.

The sportswear dashboard combines weekly updated leaderboards, visibility trends and movement data to show how brands, retailers and publishers compete across AI-driven discovery and traditional search.

This dashboard shows who leads visibility, how positions are changing week to week, and where brands are gaining or losing ground across the sportswear market.

Each tab provides a distinct view of performance, change and opportunity.

What sportswear statistics are included in this dashboard?

The sportswear dashboard includes sportswear industry statistics across AI search and traditional search, including:

These datasets highlight sportswear market leaders, publisher influence and brand performance across the UK and US.

How does Pi Datametrics identify sportswear market leaders?

Sportswear market leaders are identified based on visibility across traditional search results and AI-generated answers.

This includes share of voice, brand mentions, sentiment trends and presence across key SERP features and AI platforms.

What does “New” mean in the leaderboard?

The “New” label highlights sportswear brands that have recently entered the top results for the first time in the latest reporting period.

This reflects increased visibility across search or AI results and helps identify emerging brands and shifts in consumer demand.

What is Share of Voice in the sportswear dashboard?

Share of Voice measures how visible a sportswear brand is across a defined set of search queries.

It reflects how often a brand appears in search results relative to competitors, helping identify which brands dominate visibility.

How is AI search visibility measured?

AI visibility is based on how often sportswear brands are cited, mentioned or recommended within AI-generated answers.

This includes tracking brand presence across conversational platforms and understanding how brands appear in product discovery and performance-driven searches.

Does this dashboard include both UK and US sportswear data?

Yes. You can switch between UK and US markets within the dashboard to compare sportswear market leaders, visibility and brand performance across regions.

How often is the data updated?

The dataset is updated weekly to reflect changes in traditional search visibility, AI citations, brand mentions and sentiment signals across the sportswear sector.

Why is my brand not shown in the dashboard?

The dashboard displays a sample set of sportswear brands.

Pi Datametrics tracks thousands of brands across traditional search and AI visibility.
Book a demo to explore the full dataset and see how your brand performs.