Insurance Intelligence

The insurance dashboard combines weekly updated leaderboards, visibility trends and movement data to show how insurers, comparison sites and publishers compete across AI-driven discovery and traditional search.

This dashboard shows who leads visibility, how positions are changing week to week, and where brands are gaining or losing ground across the insurance market.

Each tab provides a distinct view of performance, change and opportunity.

What insurance industry statistics are included in this dashboard?

The insurance dashboard includes insurance industry statistics across AI search and traditional search, including:

These datasets highlight insurance market leaders, publisher influence and brand performance across the UK and US.

How does Pi Datametrics identify insurance market leaders?

Insurance market leaders are identified based on visibility across traditional search results and AI-generated answers.

This includes share of voice, brand mentions, sentiment trends and presence across key SERP features and AI platforms.

What does “New” mean in the leaderboard?

The “New” label highlights insurance providers that have recently entered the top results for the first time in the latest reporting period.

This reflects increased visibility across search or AI results and helps identify emerging competitors in the insurance market.

What is Share of Voice in the insurance dashboard?

Share of Voice measures how visible an insurance provider is across a defined set of search queries.

It reflects how often a provider appears in search results relative to competitors, helping identify which brands dominate visibility.

How is AI search visibility measured?

AI visibility is based on how often insurance providers are cited, mentioned or recommended within AI-generated answers.

This includes tracking brand presence across conversational platforms and understanding how providers appear in insurance research and comparison journeys.

Does this dashboard include both UK and US insurance data?

Yes. You can switch between UK and US markets within the dashboard to compare insurance market leaders, visibility and brand performance across regions.

How often is the data updated?

The dataset is updated weekly to reflect changes in traditional search visibility, AI citations, brand mentions and sentiment signals across the insurance sector.

Why is my brand not shown in the dashboard?

The dashboard displays a sample set of insurance providers.

Pi Datametrics tracks thousands of brands across traditional search and AI visibility.
Book a demo to explore the full dataset and see how your brand performs.