Flights & Airline Intelligence

The flights and airlines dashboard combines weekly updated leaderboards, visibility trends and movement data to show how airlines, travel brands and publishers compete across AI-driven discovery and traditional search.

This dashboard shows who leads visibility, how positions are changing week to week, and where brands are gaining or losing ground across the travel market.

Each tab provides a distinct view of performance, change and opportunity.

AI Search

Understand how airlines and travel brands appear across AI-generated answers and conversational discovery.

Explore:

• Most cited travel sites across AI responses
• Brand mention share showing which airlines dominate AI visibility
• Site presence rankings with movement and WoW change indicators
• “New” entries highlighting brands newly appearing in AI results
• Brand mention distribution across the competitive landscape
• Brand mention distribution by category (e.g. long haul flights, city breaks, business travel, budget airlines)
• Brand sentiment across AI-generated answers

This helps you understand how travel brands are represented in AI-driven conversations, which publishers influence visibility, and where airlines are being included or excluded from travel planning journeys.

Traditional Search

Analyse travel market leaders across Google search using detailed visibility and ranking data.

Explore:

• Flights and airlines leaderboards showing Share of Voice and weekly movement
• “New” entries highlighting brands entering the top search results
• Most gained and most conceded visibility over time
• Category-level breakdowns across key travel segments
• Search demand trends showing peaks, declines and seasonality
• SERP feature ownership across AI Overviews, video, maps and more

This shows how search visibility translates into market leadership, highlighting where airlines and travel brands are gaining ground and where opportunities exist to increase share of voice.

UK / US Market Comparison

Switch between UK and US markets to compare flights and airlines market leaders, visibility trends and brand performance across regions.

Explore differences in search demand, competitive positioning and category-level performance to identify regional leaders and growth opportunities.

What airline industry statistics are included in this dashboard?

The flights and airlines dashboard includes airline industry statistics across AI search and traditional search, including:

These datasets highlight airline market leaders, publisher influence and brand performance across the UK and US.

How does Pi Datametrics identify airline market leaders?

Airline market leaders are identified based on visibility across traditional search results and AI-generated answers.

This includes share of voice, brand mentions, sentiment trends and presence across key SERP features and AI platforms.

What does “New” mean in the leaderboard?

The “New” label highlights airlines or travel platforms that have recently entered the top results for the first time in the latest reporting period.

This reflects increased visibility across search or AI results and helps identify emerging competitors and shifts in travel demand.

What is Share of Voice in the flights dashboard?

Share of Voice measures how visible an airline or travel platform is across a defined set of search queries.

It reflects how often a brand appears in search results relative to competitors, helping identify which brands dominate visibility.

How is AI search visibility measured?

AI visibility is based on how often airlines and travel platforms are cited, mentioned or recommended within AI-generated answers.

This includes tracking brand presence across conversational platforms and understanding how brands appear in travel planning journeys.

Does this dashboard include both UK and US flight data?

Yes. You can switch between UK and US markets within the dashboard to compare airline market leaders, visibility and performance across regions.

How often is the data updated?

The dataset is updated weekly to reflect changes in traditional search visibility, AI citations, brand mentions and sentiment signals across the travel sector.

Why is my brand not shown in the dashboard?

The dashboard displays a sample set of airlines and travel platforms.

Pi Datametrics tracks thousands of brands across traditional search and AI visibility.
Book a demo to explore the full dataset and see how your brand performs.