A year at Pi Datametrics: our 2022 roundup and what’s to come in the New Year

From new product releases and the return of in-person events to new partnerships and insightful webinars – 2022 has been an action-packed year. Let’s take a look at what happened here at Pi…

Product releases

At Pi, we’re constantly evolving. This year, we’ve been working closely with our customers to introduce seven market intelligence features to our new and improved navigation – making the journey from insights to implementation even better.

Pi Datametrics | Estimated Revenue Opportunity

Learn more about our latest product release here.

Having a better grasp on understanding your audience’s search intent allows you to better create and optimise content that aligns with their needs, resulting in improved revenue. 

That’s why we created our new People Also Ask Explorer tool – helping users optimise content around questions to improve their visibility, conversion rate and ROI. 

Find out more aboutPi’s People Also Ask Explorer tool here.

SEO events

Way back in March we held our spring event; SEO in the Shed Live. Speakers from British Vogue and StockX joined us to discuss how to build a solid SEO team, finding new areas of opportunity using the SERP landscape and how to get inside the mind of your customers. 

Get the full recap of the day and download the event slides here. 

SEO in the Shed Live, March 2022

In April, Jon Earnshaw took the stage at BrightonSEO to discuss The Hidden Power of the SERP. Jon explored how and why the landscape changes more than we think and provided tips on opening more doorways to gain a competitive edge. 

You can download Jon’s slides from BrightonSEO here. 

If you couldn’t make it down to Brighton for the October edition of BrightonSEO, not to worry! Jon’s talk, The Zero Click SERP: Taking you closer to the money, was captured on video which you candownload here. 

Jon explained the importance of zero clicks and shared advice on how to leverage the SERP to take you closer to commercial gains and higher revenue opportunities. 

Jon Earnshaw at BrightonSEO

In 2022, we also brought together some of the best in eCommerce to launch our first-ever ecom-specific event; Elevate Ecom! Attendees heard from organic, on-site, paid search and brand experts on how to elevate their marketing activity and become a market leader in their sector. 

Pi’s very own head of Product and Marketing, Sophie Moule took to the stage to explore the best ways to uncover high-value SEO opportunities with Pi. 

Catch up on Sophie’s talk here.

What have our users been up to?

After implementing Pi in 2021, Pickfords, a leading logistics company providing professional removal solutions, saw a massive improvement in rankings in both the UK and international moving and removals markets – proving the value of SEO to the business. 

The team saw website traffic increase by 6% and total revenue increase by 10%. 

Read the full case study here.

SEO webinars and articles

This year we’ve also released lots of great content for our community, from articles on how to nail your seasonal event campaigns to webinars on how to own the top spot in your sector. Check them all out below.

• Webinar: How to own the top spot in your sector
• Webinar: How to blend PPC & SEO strategies to boost search ROI
• Article: How can search marketers succeed during an economic downturn? 
• Article: Nail your seasonal event campaigns with a foolproof SEO strategy

Visit our SEO Resources Hub for lots more great content. Visit the Hub here.

What’s to come in 2023?

No one identifies opportunities like Pi, and ‘opportunity’ identification will continue to fuel our Product Roadmap next year! In 2023 we’ll be bringing our users:

• Top-level performance dashboards – this will bring key reporting metrics to a single-page view, allowing seamless performance monitoring and stakeholder communications.
• A brand new conflict detection tool – we’ll be providing an upgrade to our popular conflict detector reports, with a new tool which will help you prioritise which cannibalisation issues to fix first based on estimated revenue uplift.
• Advanced feature volatility identification – allowing users to see what SERP features are most present for search terms/categories, and trending this over time to inform content creation decisions.

Plus so much more!

In 2023, we’ve also got plenty more events, webinars and content coming your way. Keep your eyes on our blog, or follow us on LinkedIn to ensure you don’t miss a thing!