How to blend PPC and SEO strategies to boost search ROI
In our latest webinar, we were joined by paid search experts from Kinase to discuss the benefits of blending PPC and SEO strategies to boost search ROI and maximise audience growth.
“70% of lost revenue opportunity was due to competing with themselves, not their competitors.”
Throughout the webinar, the team went over:
- Why PPC and SEO work better together for overall search ROI
- Initial steps to take to start building a joined-up strategy
- Analytics and attribution tips for driving performance and collaboration
- Ideas for optimisation that both paid and organic teams can adopt to boost results
- Businesses that have been doing this well and seeing positive results
“Within three months, the team made a 34% efficiency saving.”
Access the webinar recording and download a copy of the slides to learn more about why blending PPC and SEO strategies is so important for improving search performance and ROI.