The Zero Click SERP: Taking you closer to the money | BrightonSEO October 2022
Our very own CTO, Jon Earnshaw, took to the stage at BrightonSEO to discuss the zero click SERP and how it can take you closer to the money. If you didn’t manage to catch it, or you just fancy recapping, you can get your hands on a copy of his slides and watch the recording below.
In his talk, Jon explored the importance of zero clicks, strategies and key takeaways to open more doorways on page one, and how to leverage the SERP to take you closer to commercial gains and higher revenue opportunities.
Jon’s key takeouts include:
- Always start with the SERP
- Target multiple doorways
- Love the zero click SERP