Welcome to the AI Search Era: Competing in the Age of AI Agents
Missed the live session? Watch the on-demand recording and discover how AI agents are already transforming search, customer journeys, and digital strategy.
Pi Datametrics and Lumar have teamed up to bring you the ultimate playbook for the AI search era.
Speakers
- Jon Earnshaw, Chief Product Evangelist at Pi Datametrics
- Richard Barrett, Director of SEO Professional Services at Lumar
In this webinar you’ll learn:
- How agentic search is reshaping customer journeys
- The difference between personal agents and business agents
- What Model Context Protocol (MCP) is, and why it matters
- Practical steps businesses can take to stay visible and competitive
Whether you’re responsible for digital strategy, marketing, customer experience, or innovation, you’ll leave with a clear understanding of how AI agents are changing search and what your business needs to do next.
Move beyond prompt tracking
One of the biggest questions from the webinar was how businesses should measure visibility as AI search becomes increasingly conversational.
Discover why tracking individual prompts only tells part of the story and how understanding conversation spaces can help you measure your brand’s presence across AI search.
