Jon Earnshaw

Jon Earnshaw is Chief Product Evangelist and Co-Founder of Pi Datametrics. With more than two decades of experience in search, Jon has built his career around understanding how people search, how technology changes discovery, and what brands need to do to stay ahead. From pioneering research into keyword cannibalization to exploring the impact of voice search, conversational search, and now AI-driven discovery, Jon has consistently focused on the future of search and how consumer behaviour continues to evolve. Today, his work helps enterprise brands understand conversational journeys, measure AI visibility, and uncover the opportunities that exist across an increasingly connected search landscape. A regular keynote speaker at leading industry events, including BrightonSEO, Jon is widely recognised for coining the term "keyword cannibalization," a concept that has become a fundamental part of modern SEO. His insights have featured in publications including Search Engine Watch and The Telegraph, and he continues to help brands prepare for the next evolution of search. Explore Jon's latest articles, webinars, and video insights below.