Econsultancy: Why more content isn’t always the answer
Content is very important for SEO but too much content isn’t always the answer. This article looks at how brands often house their news and other content on sub-domains. Data from our SEO platform Pi Datametrics was used to see that Barclay’s, EE and Monarch all have sub-domains which are effecting the search rankings and forcing them out of the SERPs.