Got To Dance SMO


Intelligent Positioning has been appointed to run and manage the Social Media campaign for Sky 1’s flagship show – Got To Dance.
This follows our previous success on campaigns for Sky with such shows as An Idiot Abroad, Must Be The Music and Pineapple Dance Studios.

Got To Dance presented by Davina McCall, has the largest single prize in all TV Talent shows – a whopping £250,000

Intelligent Positioning’s ongoing work with Sky, on Sky Movies, Sky 1, Sky TV and Sky Showbiz, has ensured we have the relevant experience of effectively delivering this live and dynamic talent show from TV screen to Social Media.

Intelligent Positioning will manage Got To Dance’s YouTube, Facebook, Twitter and Flikr accounts as well as create Apps and 28 Facebook Pages for the show’s semi-finalists.

The Semi Finals air every Sunday from Jan 30th to 20th February with the Live Final on February 27th at Olympia. The Social Media team will be on location during the live shows, at Pinewood Studios, communicating and interacting with the performers, the fans and the judges – Diversity’s Ashley Banjo, Tap Dog – Adam Garcia and ex-Pussycat Doll – Kimberly Wyatt.

Intelligent Positioning’s Social Media Optimisation (SMO) activity will be offering interaction, unique insider information and opinion with fans of Got To Dance.

Sam Silverwood-Cope, Head of Social Media commented: “We’re very pleased to be working on the Social Media for Got To Dance which is Sky1’s flag ship show and testament to the work we have done on previous projects with Sky over the last 2 years. Due to our extensive knowledge and contacts within social media we pride ourselves in our ability to get things done quickly, painlessly and successfully in the arena for any product.”