Google’s UK market share increases to 91.75%

Dec 2011 – 2 billion visits to online retailers

In the run up to Christmas Google was definitely the search engine of choice in the UK. The December 2011 rankings from Experian Hitwise’s Search Engine and Social Analysis saw Google triumph once again, by vastly increasing its market share of online searches. Google accounted for 91.75% of all searches made in the UK in December 2011, an increase of 0.67% in a month.

Socially speaking, YouTube also had a cracker of a month, being responsible for over a quarter of visits to social networks.

Online Retail sales up 14% Dec 2011

Online retail sales were also buoyed by visitor figures with an increase by 14% last year to more than £50bn, with predictions that the growth will continue to hit high streets, according to a new report.

Yahoo Market share down

A heavy contrast has also seen the decline in market share for all other search sites, including Yahoo and Microsoft. Over the past year, Google, Microsoft and Ask have managed to maintain a positive yearly change in market share, with competitors Yahoo dropping by (in comparison) a whopping 0.88%.

search engine traffic stats dec 2011

search engine traffic stats dec 2011

James Murray, Market Research Analyst at Experian Hitwise commented: “Retailers were relying more on search traffic in 2011, with 43 per cent of all visits coming from a search engine, and for every ten visits to retailers from search, nine were from Google during this critical period. Getting the right blend of traffic from search, social, affiliates and other traffic sources is essential, but with search being so dominant at these key times, it is more important than ever for marketers to optimise paid and organic search campaigns.”