Google returning inaccurate maps in SERPs?
A nation holds its breath. Its been twenty six years since the last victory. Could a bunch of men defy the odds, prove the doubters wrong and actually make a country proud? Well, no. England were so bad in the European Championships in 1992 and finished bottom of their group. Football stars such as Keith Curle, Andy Sinton and Tony Daley were involved in their first (and last) tournament – however, according to Google’s search results, a place on the East coast of America also links some of those players involved in that forgetable summer’s tournament.
Check out the screenshot for Keith Curle’s Wikipedia entry in Google UK:
I was obviously intrigued to find out why a map of Virginia was included in Keith Curle’s profile. What on earth was this ex-Manchester City and Wolverhampton Wanderers defender doing in the States that requires a map to be included within the description of his Wikipedia entry:
Nowhere on the page does Wikipedia mention this address or any potential coaching work in Virgina, so what could cause such an result to return? The culprit is revealed below, stand up – Andy Sinton:
Keith Curle, Andy Sinton and Tony Daley all have this map included within their Wikipedia snippet. The only mention of ’11 Sinton’ is in the squad list at the bottom of each player’s entry. The reasoning for return this particular road on the map for these three players is quite baffling, but highlights the inadequacies of Google’s algorithm to determine relevant and useful information for the searcher. Sure, nothing is perfect – but the inclusion of a map within the SERPs is both inaccurate and confusing for the searcher. Unless there is something Wikipedia/Google knows that we don’t about want happened following that awful summer?