LeoVegas acquire Rocket X to become market leaders, using Pi Mi reports
The Client
LeoVegas is a leading mobile gaming company and provider of online casino and sports betting services, operating in a number of international markets.
The Challenge
To fully integrate organic search data into not only their digital strategy, but their acquisition strategy, in order to maintain and grow their brand in the competitive UK market.
The Solution
Using Pi Market Intelligence reports and Organic Value Score to evaluate the whole UK online gambling landscape, LeoVegas could handover insights to the Affiliate and Acquisition teams to acquire the most valuable market player.
The Results
LeoVegas acquired a leading gaming site in the UK market, Rocket X, consisting of 18 sites combined. From modest visibility, LeoVegas became the top player in one of the most mature and saturated gambling markets globally. Market share grew by 13% and 190% growth in Newly Depositing Customers.
Pi Market Intelligence reports have a secret ingredient: Organic Value Score. This gave us complete clarity over commercial opportunity, and was critical in our acquisition of Rocket X.
Mattias Bergehed
Head of SEO