BSkyB hires Intelligent Positioning as lead SEO agency for Sky.com
As you may have seen in digital and marketing Press, Intelligent Positioning has been appointed as the lead SEO agency for Sky.
Sky.Com and its separate product departments are using Intelligent Positioning as its leading natural search, SEO platform and SEO agency.
Using Intelligent Positioning’s unique tools and intelligent based reccomendations Sky are looking to increase their natural search hits and increase online brand awareness.
The appointment was made without a pitch, as Intelligent Positioning was already working alongside Sky’s in-house team.
Charlotte Robertson, head of marketing for Sky Online, said: “Online is increasingly important to Sky as we continue to deliver a richer online experience to our customers.
“In choosing Intelligent Positioning we have an agency with the ability and technology to match our online ambitions.”
Sky receives 7.6m unique users each month to its group of sites.
Sky’s recent online activity has included the launch of a dedicated Shopping site and a relaunch of Sky Motorng, Sky.com is already supported by established online brands such as Sky Sports, Sky News, Sky Showbiz and Sky One.
Jon Earnshaw, head of search at Intelligent Positioning, said: “We are delighted to have been appointed to work with Sky.com and the wealth of great content across all their sites.
“We look forward to working closely with them by using our unique Intelligent Positioning technology to organically maximise the visibility of their sites.”
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