Biggest online Retail Day ever – Boxing Day 2011
What was the biggest ever online retail day in the UK? Answer: The busy Christmas period saw Boxing Day 2011 become the biggest ever day for online retail surpassing the famously busy Mega Monday, regarded as the last online shopping day before Christmas.
As more shoppers do their Christmas shopping paradoxically after Christmas, a 19.5% increase from last year’s figures saw Boxing Day 2011 break online retail records; As UK shoppers spent over 13 million hours shopping on Boxing Day in the UK.
Online Retail Sales Record Highs
Online retail sales as a whole increased by 14% last year to more than £50bn, with predictions that the growth will continue to hit high streets, according to a new report. James Murray, Marketing Research Analyst commented: “Boxing Day is traditionally the biggest retail day of the year, but this year it was massive with over 15 million more visits going to retail website than last year. A lot of this is down to smart multi-channel marketing by the big retailers using TV, radio and the web to drive transaction volumes. The convenience of the web combined with massive discounts, free postage and packing and next day delivery is incredibly tempting for people that want to avoid the hurly burly of high street sales.”
What were people searching for most on Boxing Day?
According to Experian Hitwise, the 10 most searched products on the day were comprised mainly of Gadgets and remarkably walking boots.
The Amazon Kindle won the race to become number one by beating arch rival The iPad and other Apple products. Surprise entries into the Top Ten came from Hunters Wellies and Ugg Boots, presumably with thoughts of a cold wet winter on the way. Lego also made a pleasing entry as perhaps Dads and Mums realised they hadn’t bought enough for Christmas.
Kindle the Most Searched for Item Boxing Day 2011