How to Win More AI Citations & Measure Conversation Presence
🗓️ Date: Tuesday, August 25th
🕑 Time: 3 PM BST / 7AM PDT / 10AM EDT
AI search isn’t about tracking prompts. It’s about understanding conversations.
As AI search evolves, brands need a new way to understand how they’re discovered, recommended and cited across conversational journeys. In this practical webinar, Jon Earnshaw demonstrates how Pi Datametrics maps AI conversations, measures Conversation Presence and uncovers opportunities to improve AI visibility through stronger citation doorways.
You’ll learn how to:
- Map AI Conversations: Discover how Pi builds conversation maps that simulate real customer journeys rather than isolated prompts or keywords.
- Measure Conversation Presence: Learn how the Conversation Presence Index (CPI) measures your brand’s visibility, influence and recommendation across AI conversations.
- Create More AI Citation Doorways: Identify opportunities to strengthen your content with greater depth, uniqueness and originality to improve AI visibility and increase citations across AI search.
- Prioritize High-Value Conversations: Understand which conversations matter most to your audience and where to focus your AI search strategy for maximum impact.
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Meet your webinar hosts 👇🏼

Jon Earnshaw
With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term ‘keyword cannibalization.’ A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies.



