Everyone’s Talking AI. What’s Happening to Your SEO?
Before you publish more content, take a look at what’s already on your site. Does it help readers do something they couldn’t do before? Does it offer an original insight or show firsthand experience?
In this webinar, Jon Earnshaw explores how Google’s approach to spam and content quality has evolved, why he thinks another major update could be ahead, and what search teams can do now to improve the pages they already have.
Watch the recording to discover:
- What firsthand experience looks like: How original photos, candid advice, and specific recommendations give readers a reason to trust a page and return to it.
- What to check before you publish more: How to start with a small set of pages, check their search visibility, and ask what each one contributes that readers can’t get elsewhere.
- How to apply FAST and DUO: Use Jon’s content frameworks to assess whether your pages show firsthand experience and offer enough depth, originality, and useful detail.
- Why Jon is watching for another Google update: The patterns in Google’s guidance and the timing of past spam updates that informed his prediction.
Further reading
Meet your webinar hosts 👇🏼
Jon Earnshaw
With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term ‘keyword cannibalization.’ A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies.
