brightonSEO: From Measuring Search to Measuring Everything
Today, search touches every channel and every layer of AI. As consumer journeys become conversational and fragmented, search marketers are facing entirely new questions.
In this session at brightonSEO this October, Peter Longton demystifies this complex new search ecosystem. Learn how to shift your reporting framework from isolated click-and-rank metrics to a holistic measurement strategy built for modern AI search, social surfaces, and agent-driven discovery.
What You’ll Learn
Beyond Keywords & Rank Tracking: Discover why traditional ranking metrics only tell a fraction of the story in an AI-first world.
LLMs & Brand Perception: Understand how AI models interpret brand sentiment, authority, and positioning across conversational search.
Cross-Channel Search Visibility: Measure performance across non-traditional search surfaces—including social channels, Google Discover, and YouTube.
Agentic AI Readiness: Learn how to structure and track product data (GTINs) so your brand becomes the recommended choice for autonomous AI agents.
Future-Proof Metrics: Build a practical measurement framework focused on metrics that matter today and will continue to drive value tomorrow.
Sign up to receive his talk and slides once the event finishes.
"*" indicates required fields
By submitting this form you agree to Pi’s T&Cs
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
