The global outdoor clothing market is at a crossroads, where visibility is no longer just about ranking in Google; it’s about winning the recommendation in AI-driven gear discovery. This study reveals how the world’s leading outdoor brands are performing across AI-based search platforms like ChatGPT, capturing the organic, unprompted brand mentions that define a label’s digital authority in the wild.

Get the benchmark data you need to understand your brand’s share of voice, monitor sentiment trends, and identify the domains that are actually driving your visibility in the age of AI.

Inside the Report:

• Top-performing outdoor brands in AI-driven search across the US and UK markets.

• Visibility benchmarks for generic outdoor clothing queries and high-intent gear searches.

• Domain analysis: Which third-party sites and technical review hubs are driving (or diverting) your brand visibility.

• Sentiment trends: How AI LLMs perceive and describe your brand reputation to outdoor enthusiasts.

• The “Unprompted” Opportunity: Identifying where your brand naturally surfaces in AI conversations about performance and durability.

Download the full report for in-depth data and insights. Explore all of our outdoor industry trends in the Apparel & Performance Sector Intelligence hub.