From AI search to traditional search – discover the complete healthcare landscape
Pharma & Healthcare Intelligence
Updated weekly, explore the latest dashboard across AI and traditional search, alongside weekly insights highlighting the biggest market movements, emerging trends and standout performers.
Pharmaceutical & Healthcare Sector Intelligence combines AI search and traditional search data to provide a connected view of how pharmaceutical brands, healthcare providers, publishers and other trusted sources perform across modern digital discovery journeys.
The dataset reflects the longer questions and conversations people use when researching health conditions, treatments, medicines, providers and related services. This helps reveal how market leadership changes across traditional results, AI-generated answers and different stages of healthcare discovery.
- Markets: UK & US
- Search environments: Google Search and Google AI Mode
- Categories analyzed: Clinics & Providers | Treatments & Care | Health Insurance | Digital Health | Diagnostics | Pharmacy & Medicines | Health Finance
- Search dataset: Long-tail informational and transactional queries reflecting real healthcare research, comparison and decision journeys
- Dashboard refresh frequency: Weekly
- Market insights publication: Weekly
Want to know how your brand performs?
Explore how your brand ranks across traditional search, AI visibility and brand health signals within the healthcare and pharmaceutical sectors, alongside your key competitors inside the Pi platform.
Intelligence for a changing search landscape
People no longer research health conditions, treatments, medicines and healthcare providers through traditional search alone. A journey may begin with a Google search, continue through an AI Overview or Google AI Mode and develop into a longer conversation through platforms such as ChatGPT or Perplexity.
This creates a more complex discovery environment. Teams need to understand whether their brands appear, how they are represented and which third-party sources influence the information people receive.
Pi connects traditional and AI search intelligence so teams can compare market visibility, investigate relevant audience conversations and identify the brands, providers, publishers and sources shaping healthcare discovery.
Monitor visibility across AI platforms
The public Sector Intelligence dashboard provides a weekly view of the wider market. Within Pi, organizations can create focused datasets around their own brands, products, competitors, markets and priority conversations.
Use Pi’s AI Search Visibility Tool to investigate how brands, healthcare providers and information sources appear across supported AI experiences, including ChatGPT, Perplexity, Google AI Mode and Google AI Overviews.
Teams can examine:
- Whether a brand, product or provider appears
- How frequently selected brands are mentioned
- Which websites and pages are cited
- Which competitors appear in recommendations
- How visibility changes across topics and conversations
- Which sources influence AI-generated answers
- How performance differs between traditional and AI search
A brand that performs strongly in traditional search will not necessarily maintain the same presence throughout an AI-generated conversation.
Generate AEO insights from complete conversations
Answer engine optimization is not simply a matter of checking a handful of individual prompts. People ask follow-up questions, compare options, seek validation and refine what they need as a conversation develops.
Pi’s AI Prompt and Keyword Research helps teams identify the topics, questions and follow-up conversations surrounding conditions, treatments, products, providers and other healthcare needs.
AEO insights can reveal:
- Where a brand enters an AI-generated conversation
- Whether it remains visible as the conversation develops
- Which competitors appear in comparison and recommendation answers
- Which domains provide supporting evidence
- Where relevant brand information is absent
- Which topics and conversation stages present an opportunity
- How visibility differs across markets and audience needs
This allows teams to understand the wider conversation space instead of treating every prompt as an isolated search.
Read SEO for LLMs: How to build brand visibility in generative engines for a practical approach to mapping conversations, measuring presence and identifying citation opportunities.
Understand the sources influencing healthcare answers
Visibility is shaped by a much wider ecosystem than brand-owned websites.
AI-generated answers and traditional search results may be influenced by:
- Government and public-health organizations
- Healthcare providers
- Medical and healthcare publishers
- Pharmacies
- Insurers
- Patient-information resources
- Professional associations
- News publications
- Pharmaceutical websites
- Video and other media sources
Mentions show which organizations AI talks about. Citations show which sources it uses to support its answers.
Pi helps teams identify these citation doorways and understand which domains and pages influence the conversation. This can reveal where competitors receive third-party validation, where important brand information is absent and where potentially outdated or inconsistent information requires further investigation.
Monitor brand mentions and sentiment
Visibility alone does not explain how a brand is being presented.
Pi’s AI Brand Monitoring and Sentiment Tool enables teams to select their own brand and drill into selected competitor brands. Teams can monitor mentions, citations and sentiment across relevant conversations while investigating the sources behind changing brand perception.
Use these insights to understand:
- Whether a brand is framed positively, neutrally or negatively
- Which topics influence sentiment
- Which cited sources contribute to the brand narrative
- How brand perception compares with selected competitors
- Whether sentiment differs across markets or conversation groups
Sentiment should be treated as a signal for further investigation, particularly in healthcare, where context, accuracy and source authority matter.
Compare market leadership across traditional and AI search
A market leader in traditional search is not always a market leader in AI discovery.
Use Pi’s Share of Voice Tool and Competitor Analysis to compare organizations across relevant categories, markets and search environments.
Teams can compare:
- Traditional search Share of Voice
- Search visibility and movement
- SERP feature presence
- AI brand presence
- Mentions and citations
- Brand sentiment
- Source influence
- Topic and category visibility
- UK and US performance
This creates a connected view of established market leaders, emerging competitors and the organizations gaining influence across new search experiences.
Track changing search demand
Traditional search demand remains an important indicator of how people research health conditions, treatments, medicines, providers and related services.
Pi helps teams analyze:
- Changes in search demand
- Seasonal patterns
- Emerging topics and questions
- Differences between markets
- Informational and transactional behavior
- Category-level visibility
- Competitor movement
- SERP features influencing discovery
These insights can support SEO, content, digital strategy and market-analysis teams as they determine which areas require further investigation or investment.
Build intelligence around your own market
The public Pharmaceutical & Healthcare Sector Intelligence dashboard provides a market-level view using a selected set of topics, brands, providers and publishers.
Inside Pi, organizations can build datasets around their own:
- Corporate and product brands
- Conditions and treatment areas
- Healthcare services
- Competitors
- Publishers and information sources
- Search terms, prompts and conversations
- Markets, locations and devices
Teams can then investigate exactly where their brands appear, compare performance with selected competitors and identify opportunities across traditional and AI search.
See how your brand performs across pharmaceutical and healthcare search
Move beyond the public market view. Use Pi to track your brands, products, competitors and priority conversations across traditional and AI search.
