Beauty Leaderboard

Who dominated in Google UK for Beauty retail in Q1 2022?

8%

1st place

boots.com | 8% SoV

6%

2nd place

superdrug.com | 6% SoV

6%

3rd place

youtube.com | 6% SoV

Beauty UK | Q1 Leaderboard

Jan - Mar 2022

Pi Mi
position
Company Website Share of voice
Q1 Average
Movement
from previous quarter
1 boots.com
2 superdrug.com
3 youtube.com
4 amazon.co.uk
5 cosmopolitan.com
6 allure.com
7 lookfantastic.com
8 beautybay.com
9 feelunique.com
10 pinterest.com
11 byrdie.com
12 goodhousekeeping.com
13 wikipedia.org
14 harpersbazaar.com
15 nailpolishdirect.co.uk
16 glamourmagazine.co.uk
17 elle.com
18 independent.co.uk
19 maccosmetics.co.uk
20 charlottetilbury.com New entry

What will the online retail landscape look like in 2022?

In our latest report, we explore the retail landscape in search across homeware, electricals, fashion, luxury fashion and beauty.

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  • The top growing retail industries in search
  • The most searched terms during Q1 2022
  • Search trends over time
  • Q1 Market Leaders across homeware, electricals, fashion, luxury fashion and beauty
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Data analysed in the Leaderboard:

  • Sector

    Beauty
  • Search engine

    Google UK
  • Categories

    Eyes | Face | General, Accessories & Gifts | Lips | Nails
  • Search terms

    3,910 of the most commercially valuable terms
  • Number of sites

    12,252

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