The beauty industry in the US and UK is at a crossroads, where visibility is no longer just about a stunning ad campaign; it’s about winning the recommendation in AI-driven discovery and dominating the interactive SERP. This study reveals how the world’s leading beauty brands are performing across Google US and UK, capturing the organic, unprompted brand mentions and search demand that define a brand’s digital authority in 2026.

Get the benchmark data you need to understand your brand’s share of search, monitor growth trajectories, and identify the SERP features that are actually driving your visibility in a fragmented digital ecosystem.

Inside the Report:

• Top-performing beauty brands commanding the highest search demand and consumer interest across the US and UK.

• Growth leaders: Identifying the “rising stars” outperforming the market baseline over a multi-year trajectory.

• The SERP Feature Impact: Analyzing how “Popular Products” and AI Overviews are shifting visibility from traditional rankings to visual discovery.

• Sentiment Analysis: How AI LLMs and search engines perceive and describe your brand reputation to beauty consumers.

• Market Disparities: A deep dive into why some heritage brands are losing ground to social-first, “viral” labels that match real-world search intent.

Download the full report for in-depth data and insights. Explore all of our cosmetics, skincare, and wellness trends in the Beauty & Personal Care Sector Intelligence hub.