From AI search to traditional search – discover the complete beauty landscape

Beauty & Personal Care Intelligence

Beauty and personal care sector intelligence combines AI search and traditional search data to provide a complete view of how brands perform across modern digital journeys.

Market: UK & US
Search environments: Google search and AI conversational platforms
Categories analysed: Eyes | Face | General, Accessories & Gifts | Lips | Nails
Search dataset: Long-tail informational and transactional queries reflecting real consumer research and purchase behaviour

What’s included in the beauty and personal care dashboard

Explore beauty market leaders and industry performance across the UK and US.

The beauty dashboard combines weekly updated leaderboards, visibility trends and movement data to show how brands and publishers compete across AI-driven discovery and traditional search.

This dashboard shows who leads visibility, how positions are changing week to week, and where brands are gaining or losing ground across the beauty market.

Each tab provides a distinct view of performance, change and opportunity.

AI Search

Understand how beauty and personal care brands appear across AI-generated answers and conversational discovery.

Explore:

Most cited beauty sites across AI responses
Brand mention share showing which beauty brands dominate AI visibility
Site presence rankings with movement and WoW change indicators
“New” entries highlighting brands newly appearing in AI results
Brand mention distribution across the competitive landscape
Brand mention distribution by category (e.g. skincare, makeup, fragrance, haircare)
Brand sentiment across AI-generated answers

This helps you understand how beauty brands are represented in AI-driven conversations, which publishers influence visibility, and how brands appear across product discovery journeys.

Traditional Search

Analyse beauty market leaders across Google search using detailed visibility and ranking data.

Explore:

Beauty leaderboards showing Share of Voice and weekly movement
“New” entries highlighting brands entering the top search results
Most gained and most conceded visibility over time
Category-level breakdowns across key beauty segments
Search demand trends showing peaks, declines and seasonality
SERP feature ownership across AI Overviews, video, images and more

This shows how search visibility translates into market leadership, highlighting where brands are gaining attention and where opportunities exist to increase share of voice.

UK / US Market Comparison

Switch between UK and US markets to compare beauty market leaders, visibility trends and brand performance across regions.

Explore differences in search demand, competitive positioning and category-level performance to identify regional leaders and growth opportunities.

What beauty industry statistics are included in this dashboard?

The beauty dashboard includes beauty industry statistics across AI search and traditional search, including:

Google search visibility data
AI citation insights from LLM platforms
Brand mentions and sentiment within AI-generated answers

These datasets highlight beauty market leaders, publisher influence and brand performance across the UK and US beauty sector.

How does Pi Datametrics identify beauty market leaders?

Beauty market leaders are identified based on visibility across traditional search results and AI-generated answers.

This includes share of voice, brand mentions, sentiment trends and presence across key SERP features and AI platforms, providing a complete view of market leadership.

What does “New” mean in the leaderboard?

The “New” label highlights beauty brands that have recently entered the top results for the first time in the latest reporting period.

This reflects increased visibility across search or AI results, helping identify emerging brands and shifts in the beauty market.

What is Share of Voice in the beauty dashboard?

Share of Voice measures how visible a beauty brand is across a defined set of search queries.

It reflects how often a brand appears in search results relative to competitors, helping identify which brands dominate visibility across the beauty landscape.

How is AI search visibility measured?

AI visibility is based on how often beauty brands are cited, mentioned or recommended within AI-generated answers.

This includes tracking brand presence across conversational platforms and understanding how brands appear in AI-driven product discovery journeys.

Does this dashboard include both UK and US beauty data?

Yes. You can switch between UK and US markets within the dashboard to compare beauty market leaders, visibility and brand performance across regions.

How often is the data updated?

The dataset is updated weekly to reflect changes in traditional search visibility, AI citations, brand mentions and sentiment signals across the beauty sector.

Why is my brand not shown in the dashboard?

The dashboard displays a sample set of beauty brands.

Pi Datametrics tracks thousands of brands across traditional search and AI visibility.
Book a demo to explore the full dataset and see how your brand performs.

Weekly Beauty insights

Updated weekly using Pi’s Sector Intelligence data across AI and traditional search visibility. Explore the latest shifts shaping the beauty market, from conversational discovery and brand visibility to creator-led and ecommerce search trends. Previous weekly insights are archived below.

Week commencing 11 May 2026

UK Market Insights

Allure and Byrdie continue heavily influencing conversational beauty discovery across skincare and cosmetics searches.
Boots continues leading UK beauty visibility with 9.71% share of voice ahead of Amazon and Superdrug.
YouTube continued gaining visibility across UK beauty SERPs this week as tutorial-led and influencer-driven discovery continues growing.
Charlotte Tilbury remains one of the most referenced beauty brands across conversational recommendations.

US Market Insights

Instagram and YouTube both gained visibility across conversational beauty discovery this week, reinforcing the growing influence of social-led product recommendations.
Sephora recorded continued visibility growth across US beauty search this week.
MakeupForever.com recorded one of the largest visibility declines across tracked beauty queries.
Beauty search continues blending ecommerce, editorial and creator-led discovery more heavily than almost any other retail sector.

Want to know how your brand performs?

Explore how your brand ranks across traditional search, AI visibility and brand health signals within the beauty and personal care sector, alongside your key competitors inside the Pi platform.

Book a demo to see your data

Explore market leaders by industry

Explore market leaders across related industries to understand how brands perform across different sectors and where new opportunities are emerging.

View all market leaders →

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Luxury Fashion

Consumer Electronics

Beauty industry reports and market analysis

Alongside live beauty industry statistics and personal care statistics, we publish detailed beauty industry reports exploring demand trends, competitive positioning and AI search visibility shifts. These reports provide structured insight into beauty industry trends and market dynamics, helping brands, agencies and analysts understand performance across the beauty and personal care sector.
Explore all sector and market analysis reports →

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