Beauty & Personal Care Intelligence

What’s included in the beauty and personal care dashboard

Explore beauty market leaders and industry performance across the UK and US.

The beauty dashboard combines weekly updated leaderboards, visibility trends and movement data to show how brands and publishers compete across AI-driven discovery and traditional search.

This dashboard shows who leads visibility, how positions are changing week to week, and where brands are gaining or losing ground across the beauty market.

Each tab provides a distinct view of performance, change and opportunity.

What beauty industry statistics are included in this dashboard?

The beauty dashboard includes beauty industry statistics across AI search and traditional search, including:

These datasets highlight beauty market leaders, publisher influence and brand performance across the UK and US beauty sector.

How does Pi Datametrics identify beauty market leaders?

Beauty market leaders are identified based on visibility across traditional search results and AI-generated answers.

This includes share of voice, brand mentions, sentiment trends and presence across key SERP features and AI platforms, providing a complete view of market leadership.

What does “New” mean in the leaderboard?

The “New” label highlights beauty brands that have recently entered the top results for the first time in the latest reporting period.

This reflects increased visibility across search or AI results, helping identify emerging brands and shifts in the beauty market.

What is Share of Voice in the beauty dashboard?

Share of Voice measures how visible a beauty brand is across a defined set of search queries.

It reflects how often a brand appears in search results relative to competitors, helping identify which brands dominate visibility across the beauty landscape.

How is AI search visibility measured?

AI visibility is based on how often beauty brands are cited, mentioned or recommended within AI-generated answers.

This includes tracking brand presence across conversational platforms and understanding how brands appear in AI-driven product discovery journeys.

Does this dashboard include both UK and US beauty data?

Yes. You can switch between UK and US markets within the dashboard to compare beauty market leaders, visibility and brand performance across regions.

How often is the data updated?

The dataset is updated weekly to reflect changes in traditional search visibility, AI citations, brand mentions and sentiment signals across the beauty sector.

Why is my brand not shown in the dashboard?

The dashboard displays a sample set of beauty brands.

Pi Datametrics tracks thousands of brands across traditional search and AI visibility.
Book a demo to explore the full dataset and see how your brand performs.