Uncover the Market Leaders in your industry
Showcasing the top-performing brands across millions of consumer searches, our Market Leaderboards give you a 360-degree view of the digital landscape. Explore quarterly Google leaderboards for the UK and US, alongside new LLM leaderboards that reveal brand visibility across AI-driven search.
"Excellent SEO software which I consult every single day"
What do you like best about Pi Datametrics?
The leaderboards to assess ourselves against competitors and see how we could improve certain sections they are surpassing on.
Understanding Market Leaders and Brand Performance
A market leader is typically defined as the brand that holds the strongest position in its category based on visibility, demand and overall consumer interest. In digital markets, leadership is increasingly determined by how often consumers search for a brand, how prominently that brand appears online, and how effectively it captures organic value within its category.
Pi provides a data-driven view of market leadership using millions of transactional consumer searches. Our Market Leaderboards reveal the best-performing brands in SEO by measuring not only classic links but also organic features, giving you a true 360-degree view of the search landscape. This makes it possible to see which brands dominate share of voice, how your category is shifting and where new threats or opportunities are emerging.
Pi’s proprietary Share of Voice model measures the commercial value brands derive from organic search across a category. It evaluates market trends and the performance of top sites for each search term to determine which brands generate the most organic value.
To complement this, Pi’s Organic Value Score (OVS) identifies the commercial potential of individual search terms. Developed by data scientists, OVS incorporates search volume, cost-per-click data and competitive intensity to pinpoint the most valuable categories, trends and demand drivers.
Together, these metrics reveal who is leading the market, who is gaining momentum and where the most commercially important opportunities lie.
Pi Market Leaders
A market leader is the brand that captures the highest level of demand, visibility and influence within its category. In digital markets, this is often measured through search behaviour, organic performance and consumer engagement.
Using data from millions of transactional consumer searches, our leaderboards show the best-performing brands in SEO.
Our leaderboard Share of Voice is determined not just by classic links, but also organic features, giving you a 360-degree view of the online landscape.
With Pi’s Market Leaders data, you can keep score of how you’re performing organically and gain an insight into who your true competitors are to inform your SEO strategy.
Share of voice explained
Our share of voice measure has been created by data scientists to measure performance specifically on organic search.
Pi’s Share of Voice tool measures the commercial value of Search Terms within a category, using market trend data and the top sites for each Search Term. This means we can determine which sites are deriving the most value from organic search.
Organic Value Score explained
Developed by data scientists, our proprietary Organic Value Score determines a search term’s commercial value and potential to convert.
When determining the value of a search term, OVS takes all forms of market data and conversion metrics into account (including search volume, cost-per-click, and competition in the market). This means we can accurately attribute value to search categories and determine the most commercially valuable categories and trends.
We update our Google leaderboards quarterly, ensuring you always have a current view of market visibility and category performance.
Google leaderboards benchmark brand performance across traditional organic search results, including all SERP features.
LLM leaderboards assess visibility within AI-driven environments such as generative answers and conversational search. Together, they give you a complete picture of how your brand performs across today’s hybrid search landscape.
