From AI search to traditional search – discover the complete healthcare landscape

Pharma & Healthcare Intelligence

Pharma & Healthcare Intelligence dashboard

Pharma and healthcare sector intelligence combines AI search and traditional search data to provide a complete view of how brands perform across modern digital journeys. Dashboard data is updated weekly, with expert market insights and analysis published monthly.

Market: UK & US
Search environments: Google search and AI conversational platforms
Categories analysed: Clinics & Providers | Treatments & Care | Health Insurance | Digital Health | Diagnostics | Pharmacy & Medicines | Health Finance
Search dataset: Long-tail informational and transactional queries reflecting real patient research, symptom exploration and treatment decision behaviour
Dashboard refresh frequency: Weekly
Market insights publication: Monthly

What healthcare statistics are included in this dashboard?

The pharma and healthcare dashboard includes healthcare statistics across AI search and traditional search, including:

Google search visibility data
AI citation insights from LLM platforms
Brand mentions and sentiment within AI-generated answers

These datasets highlight healthcare market leaders, publisher influence and brand performance across the UK and US.

How does Pi Datametrics identify healthcare market leaders?

Healthcare market leaders are identified based on visibility across traditional search results and AI-generated answers.

This includes share of voice, brand mentions, sentiment trends and presence across key SERP features and AI platforms.

What does “New” mean in the leaderboard?

The “New” label highlights healthcare brands, providers or publishers that have recently entered the top results for the first time in the latest reporting period.

This reflects increased visibility across search or AI results and helps identify emerging organisations and shifts in patient demand.

What is Share of Voice in the healthcare dashboard?

Share of Voice measures how visible a brand, provider or publisher is across a defined set of healthcare search queries.

It reflects how often an organisation appears in search results relative to competitors, helping identify who dominates visibility.

How is AI search visibility measured?

AI visibility is based on how often healthcare brands, providers and publishers are cited, mentioned or recommended within AI-generated answers.

This includes tracking presence across conversational platforms and understanding how organisations appear in health research journeys.

Does this dashboard include both UK and US healthcare data?

Yes. You can switch between UK and US markets within the dashboard to compare healthcare market leaders, visibility and performance across regions.

How often is the data updated?

The dataset is updated weekly to reflect changes in traditional search visibility, AI citations, brand mentions and sentiment signals across the healthcare sector.

Why is my brand not shown in the dashboard?

The dashboard displays a sample set of pharmaceutical brands, healthcare providers and publishers.

Pi Datametrics tracks thousands of brands across traditional search and AI visibility.
Book a demo to explore the full dataset and see how your brand performs.

Pharma & Healthcare Intelligence Insights

Updated monthly using Pi’s Sector Intelligence data across AI and traditional search visibility. The dashboards are refreshed weekly, while monthly insights highlight the most significant shifts, emerging trends and visibility changes shaping the pharmaceutical and healthcare market. Explore the latest developments in patient research, healthcare provider visibility, pharmaceutical brand presence and health information discovery trends across AI and traditional search. Previous monthly insights are archived below.

Month: May 2026

UK Market Insights

Healthcare search visibility in the UK is dominated by trusted health providers and public institutions. Boots, NHS England and the British Heart Foundation generated the strongest overall visibility across healthcare search journeys during May.
Treatments and care-related searches account for the largest share of healthcare visibility, with Boots significantly outperforming other providers and health brands across treatment-focused search demand.
YouTube was the fastest-growing healthcare domain this month, reflecting growing consumer demand for video-led health information, treatment guidance and medical education content.
AI search presents a more brand-focused landscape than traditional search. Bupa, HCA Healthcare UK and Circle Health Group generated the highest share of healthcare brand mentions across conversational search experiences.
Traditional healthcare brands are increasingly competing with publishers and comparison platforms for visibility. Boots, Compare the Market and
Pharmacy2U all gained ground across key healthcare search categories during May.
Healthcare brands with strong reputations continue performing well in conversational search. HCA Healthcare UK, Simplyhealth, Nuffield Health and Spire Healthcare generated some of the strongest sentiment scores across AI-driven healthcare discussions.

US Market Insights

Traditional healthcare search visibility is led by healthcare providers and specialist medical organizations rather than consumer brands. Delta Dental, Zocdoc and Cleveland Clinic generated the strongest overall visibility across healthcare searches during May.
Clinics and providers remain the most competitive healthcare category, accounting for the largest share of visibility across US healthcare search journeys.
AI search surfaces a different set of leaders, with GoodRx, Walgreens and Teladoc Health generating the highest share of healthcare brand mentions across conversational search platforms.
Healthcare discovery increasingly extends beyond healthcare providers themselves. Forbes, Google, Healthline and Reddit all feature prominently across healthcare search and conversational journeys, highlighting the role of trusted third-party information sources.
Digital healthcare and telehealth brands continue strengthening their presence across AI search. Teladoc Health, GoodRx and Kaiser Permanente all generated strong conversational visibility as consumers increasingly seek healthcare guidance online.
Sentiment remains an important differentiator within healthcare AI discovery. Mayo Clinic, UnitedHealthcare, Teladoc Health and Kaiser Permanente recorded some of the strongest sentiment scores, reflecting high levels of trust and authority in healthcare conversations.

Want to know how your brand performs?

Explore how your brand ranks across traditional search, AI visibility and brand health signals within the healthcare and pharmaceutical sectors, alongside your key competitors inside the Pi platform.

Book a demo to see your data