How to blend PPC and SEO strategies to boost search ROI

20 Jun 2022|2 MIN READ

In our latest webinar, we were joined by paid search experts from Kinase to discuss the benefits of blending PPC and SEO strategies to boost search ROI and maximise audience growth.

“70% of lost revenue opportunity was due to competing with themselves, not their competitors.”

Access the webinar slides & recording

Throughout the webinar, the team went over:

Why PPC and SEO work better together for overall search ROI
Initial steps to take to start building a joined-up strategy
Analytics and attribution tips for driving performance and collaboration
Ideas for optimisation that both paid and organic teams can adopt to boost results
Businesses that have been doing this well and seeing positive results

“Within three months, the team made a 34% efficiency saving.”

Access the webinar recording and download a copy of the slides to learn more about why blending PPC and SEO strategies is so important for improving search performance and ROI.