Optimising for the SERP multiverse
Pi’s Chief Product Evangelist, Jon Earnshaw, took the stage again at BrightonSEO April 2023 and SEOCon May 2023 to share his 4-step process for succeeding in the ever-changing SERP multiverse!
Jon covered his tried and tested ways to get ahead in the changing SERPs:
- Understand and learn from the multiple SERPs
- Analyse the competitors you never knew existed
- Optimise in the context of Google algorithms
- Contextualise your digital ecosystem
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