How to maximize brand visibility in the changing SERP landscape

With the search landscape transforming at a rapid speed, AI Overview, emerging SERP features and user-generated content are redefining SERP visibility. Brands now have unprecedented opportunities to capture traffic and drive conversions.

As SERPs continuously evolve, navigating this complex landscape can feel overwhelming. This webinar is your strategic roadmap to understanding and leveraging the latest search trends, ensuring your brand stays ahead of the curve.

On the agenda:

  • The most prominent SERP features across critical industries like luxury fashion, beauty, and homeware
  • Proven strategies to identify and prioritize the SERP features most valuable to your brand
  • How user-generated content and social signals are now fundamental to search dominance
  • The AI Overview’s impact: Threat or transformative opportunity?
  • Comprehensive SERP comparisons from the past 12 months – revealing what’s changed and why it matters

Don’t just adapt to the changing SERPs – master them. Turn these shifts into your biggest opportunity.

Meet your webinar hosts 👇🏼

Silvia Collado

SEO Manager, Pi Datametrics

Jon Earnshaw

Chief Product Evangelist, Pi Datametrics