Have a Conversation With Your Search Intelligence
Turn complex questions and hours of analysis into answers, visualizations and finished deliverables in minutes.
Date: 24th September Time: 3pm
Search has become a conversation.
Searchers no longer follow a simple, linear journey. They enter through multiple search doorways, ask questions, refine what they need and explore related topics across multiple turns. Now, exploring your search intelligence can work in the same way, with each answer informing the next question.
In this practical webinar, Jon Earnshaw demonstrates how Pi’s MCP Server connects your AI assistant directly to Pi Datametrics, allowing you to investigate AI and traditional search intelligence through conversation.
Start with a question in your own words, explore what is driving the answer and follow the findings wherever they lead. See how analysis that previously required multiple reports, datasets and hours of work can become a connected, multi-turn conversation completed in minutes.
You’ll learn:
- How search is becoming a multi-turn journey across multiple doorways and what this means for search teams.
- What MCP is and how it connects AI assistants to trusted search intelligence.
- How to investigate complex business questions through conversation.
- How follow-up questions can reveal connections across AI and traditional search.
- How to compare performance across brands, competitors, topics and markets.
- How to turn hours of analysis into answers, dashboards, visualizations and finished deliverables in minutes.
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Meet your webinar hosts 👇🏼
Jon Earnshaw
With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term ‘keyword cannibalization.’ A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies.
