From AI search to traditional search – discover the complete software landscape

Software Intelligence

Computer software sector intelligence combines AI search and traditional search data to provide a complete view of how brands perform across modern digital journeys. Dashboard data is updated weekly, with expert market insights and analysis published monthly.

Market: UK & US
Search environments: Google search and AI conversational platforms
Categories analysed: Business Software | AI Tools | Cybersecurity Software | Design Software | Productivity Tools | Automation Platforms | Data & Cloud Solutions | Developer & IT Tools
Search dataset: Long-tail informational and transactional queries reflecting real consumer research and purchase behaviour
Dashboard refresh frequency: Weekly
Market insights publication: Monthly

What software industry statistics are included in this dashboard?

The software dashboard includes software industry statistics across AI search and traditional search, including:

Google search visibility data
AI citation insights from LLM platforms
Brand mentions and sentiment within AI-generated answers

These datasets highlight software market leaders, publisher influence and brand performance across the UK and US.

How does Pi Datametrics identify software market leaders?

Software market leaders are identified based on visibility across traditional search results and AI-generated answers.

This includes share of voice, brand mentions, sentiment trends and presence across key SERP features and AI platforms.

What does “New” mean in the leaderboard?

The “New” label highlights software companies that have recently entered the top results for the first time in the latest reporting period.

This reflects increased visibility across search or AI results and helps identify emerging platforms and shifts in demand.

What is Share of Voice in the software dashboard?

Share of Voice measures how visible a software platform is across a defined set of search queries.

It reflects how often a company appears in search results relative to competitors, helping identify which platforms dominate visibility.

How is AI search visibility measured?

AI visibility is based on how often software platforms are cited, mentioned or recommended within AI-generated answers.

This includes tracking brand presence across conversational platforms and understanding how solutions appear in software discovery and evaluation journeys.

Does this dashboard include both UK and US software data?

Yes. You can switch between UK and US markets within the dashboard to compare software market leaders, visibility and brand performance across regions.

How often is the data updated?

The dataset is updated weekly to reflect changes in traditional search visibility, AI citations, brand mentions and sentiment signals across the software sector.

Why is my brand not shown in the dashboard?

The dashboard displays a sample set of software companies.

Pi Datametrics tracks thousands of brands across traditional search and AI visibility.
Book a demo to explore the full dataset and see how your brand performs.

Software Intelligence Insights

Updated monthly using Pi’s Sector Intelligence data across AI and traditional search visibility. The dashboards are refreshed weekly, while monthly insights highlight the most significant shifts, emerging trends and visibility changes shaping the software market. Explore the latest developments in software discovery, brand visibility, category competition and buyer research trends across AI and traditional search. Previous monthly insights are archived below.

Month: May 2026

UK Market Insights

YouTube generated the highest overall software search visibility in the UK during May, highlighting the growing importance of video-led product research and software evaluation journeys.
Salesforce and Google remained among the strongest-performing technology brands in traditional search, maintaining visibility across business software, AI and productivity-related searches.
AI-focused platforms continue gaining momentum. ChatGPT recorded the strongest visibility growth this month, alongside Zapier and Oracle, reflecting growing interest in AI-powered workflows and automation tools.
Reddit, YouTube and Wikipedia continue playing a significant role in software discovery, demonstrating the increasing importance of community recommendations, educational content and peer-led research.
AI remains the largest software search category by demand, significantly outperforming cybersecurity, design, productivity and broader business software searches.

US Market Insights

Reddit generated the highest overall software search visibility in the US during May, outperforming Google, YouTube and major software vendors across software research and discovery journeys.
Community-driven content continues shaping software purchasing decisions, with Reddit appearing prominently across AI Overviews, search features and software comparison searches.
Zapier, Figma and HubSpot generated the highest share of AI brand mentions, indicating strong visibility within conversational software and workflow discussions.
Adobe, Monday.com and Canva recorded some of the strongest visibility gains during May, reflecting growing demand across design, productivity and collaboration software categories.
Software search journeys are increasingly influenced by independent publishers, review sites and user communities rather than vendor websites alone, creating new opportunities for brands to improve visibility beyond their owned channels.

Want to know how your brand performs?

Explore how your brand ranks across traditional search, AI visibility and brand health signals within the software sector, alongside your key competitors inside the Pi platform.

Book a demo to see your data