Travel Leaderboard
Who dominated in Google UK for Travel in Q4 2022?
[NEW] We’ve added two new categories to the travel leaderboard this quarter. The travel leaderboard now includes holiday types and accommodation with 6,082 new terms added.
1st place
tui.co.uk | 9% SoV
2nd place
skyscanner.net | 6% SoV
3rd place
loveholidays.com | 5% SoV
Travel UK | Q4 Leaderboard
Oct - Dec 2022
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
tui.co.uk | 8.53% | |
| 2 | |
skyscanner.net | 5.88% | |
| 3 | |
loveholidays.com | 5.45% | |
| 4 |  |
booking.com | 4.91% | New entry |
| 5 |  |
lastminute.com | 4.11% | |
| 6 |  |
jet2holidays.com | 3.61% | |
| 7 |  |
tripadvisor.co.uk | 2.96% | New entry |
| 8 |  |
easyjet.com | 2.69% | |
| 9 |  |
travelsupermarket.com | 2.40% | |
| 10 |  |
cheapflights.co.uk | 2.28% | |
| 11 |  |
expedia.co.uk | 2.26% | |
| 12 |  |
onthebeach.co.uk | 2.25% | |
| 13 |  |
kayak.co.uk | 1.81% | |
| 14 |  |
britishairways.com | 1.69% | |
| 15 |  |
thomascook.com | 1.56% | |
| 16 |  |
hotels.com | 1.47% | New entry |
| 17 |  |
virginholidays.co.uk | 1.41% | |
| 18 |  |
firstchoice.co.uk | 1.35% | |
| 19 |  |
jamesvillas.co.uk | 0.96% | New entry |
| 20 |  |
trivago.co.uk | 0.75% | New entry |
Access the Q4 Travel UK data
Access the Google Data Studio report to discover:
- Search trends over time
- The most searched categories throughout Q4
- Opportunities within the SERP landscape
- Top performers in your industry
*Note the movement column is hidden this quarter due to data set changes.
