Travel Leaderboard

Who dominated in Google UK for Travel in Q4 2024?

1st place

tui.co.uk | 13.45% SoV

2nd place

booking.com | 9.30% SoV

3rd place

expedia.co.uk | 5.75% SoV

Travel UK | Q4 Leaderboard

Oct - Dec 2024

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Pi Datametrics
Pi rank
Website
Share of Voice | Q4 Average
Movement vs. previous quarter
1

Share of Voice | Q4 Average

13.45%
0
2

Share of Voice | Q4 Average

9.30%
0
3

Share of Voice | Q4 Average

5.75%
1
4

Share of Voice | Q4 Average

5.49%
1
5

Share of Voice | Q4 Average

4.88%
6
6

Share of Voice | Q4 Average

4.72%
0
7

Share of Voice | Q4 Average

4.62%
5
8

Share of Voice | Q4 Average

4.43%
1
9

Share of Voice | Q4 Average

4.36%
6
10

Share of Voice | Q4 Average

4.06%
2
11

Share of Voice | Q4 Average

3.69%
2
12

Share of Voice | Q4 Average

3.65%
2
13

Share of Voice | Q4 Average

3.26%
4
14

Share of Voice | Q4 Average

1.83%
0
15

Share of Voice | Q4 Average

1.72%
2
16

Share of Voice | Q4 Average

1.58%
1
17

Share of Voice | Q4 Average

1.55%
1
18

Share of Voice | Q4 Average

0.89%
New entry 6
19

Share of Voice | Q4 Average

0.88%
0
20

Share of Voice | Q4 Average

0.71%
1

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  • Sector iconSector: Travel
  • Search Engine iconSearch Engine: Google UK
  • Categories iconCategories: Flights | Holidays | Holiday types | Accommodation
  • Search terms iconSearch Terms: 9,976 of the most commercially valuable terms