Optimising for the SERP multiverse

Pi’s Chief Product Evangelist, Jon Earnshaw, took the stage again at BrightonSEO April 2023 and SEOCon May 2023 to share his 4-step process for succeeding in the ever-changing SERP multiverse!

Jon covered his tried and tested ways to get ahead in the changing SERPs:

  • Understand and learn from the multiple SERPs
  • Analyse the competitors you never knew existed
  • Optimise in the context of Google algorithms
  • Contextualise your digital ecosystem

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