Econsultancy: Is Ryanair’s URL restructure to blame for its massive drop in search rankings?
Ryanair restructured their website with a cleaner look and a simple interface and navigation. When the changes were made something appeared to go horribly wrong for Ryanair, causing the website to drop down Google’s SERPs for a range of important search terms. Data from our SEO platform Pi Datametrics showed that the airline implemented a URL restructure and failed to correctly redirect the old pages meaning Google was picking up old 404s URLS.
